OGSR Episode #117 How Much Is Your Attention Worth?

Download MP3

Blair Armstrong (01:22)
All right, all right, all right. Good morning, good afternoon, good evening, wherever you may be. If this is your first time here, my name is Blair Armstrong of Team Armstrong Coldwell Banker. I am a global luxury specialist in the world of residential real estate here in the Coachella Valley, but that's not why we're really here. You have found old guys still rock. It's a great, great podcast.

And if this is your first time, it's the best podcast that you probably have never seen before in your life. So welcome, welcome, welcome. On my left, possibly your right is a good friend of mine. And the other half of the host of the show, Brent, right? A Brent, right? Incorporated. This guy is located in beautiful, beautiful Eugene, Oregon, probably the best time of year to be in Eugene, Oregon right now. Maybe it's raining, but a lot of times I really like August, September and in Oregon. But anyway, Brett writer.

Brett Wright, Incorporated, man with many different hats over the course of time that I've known him and even longer owns body shops, detail shops. Him and his wife opened up a wellness center just a little over two years ago, multiple property owner, ⁓ payroll companies. The one that I try to forget, but it's such a brand new thing I'm never gonna forget again, bustedtees.com.

It is a conglomerate of a couple different guys took over this great t-shirt company and they are making it better. And we'll probably discuss that here just a little bit. But a really cool thing that you probably don't know if this is your first time here with old guys to a rock, Brent Wright is a great, great coach, either personal coach or business coach. You're like, yeah, who's this guy? I haven't read any books from him. I had never heard of him before. Well, guess what?

We have 116 different episodes, actually past episodes, that you can go back and watch him and see if he's a fit for you, not only personally, but business-wise. There's a reason why he has multiple businesses. Again, it's just something that hasn't happened overnight. ⁓ It's something that he's accumulated over the many years. And it just seems like, okay, this is running smoothly.

We have enough bandwidth to go start at something else and something else, but they're very calculated. It's not just something, give me this, give me that, give me that. It's very calculated. Is it fit? Does it work? So again, I encourage you to go back and watch a hundred and 16 different episodes and see if it's a good fit for him. And ⁓ if you need a hype man, you can reach me because I'm Brent's best hype man out there. ⁓ anyways, dude, how are, man, I give you the best freaking introductions ever.

Brent Wright (03:50)
You

Yeah, I like it. I like it. feel

Blair Armstrong (04:05)
Ha ha!

Brent Wright (04:08)
like I should have a bigger ego after that, but I just, don't do that.

Blair Armstrong (04:11)
I know, right?

I know, and you see, know, if you would have done the same thing for me, ⁓ it's hard for me to hear that from other people too, but I get it, so, yeah.

Brent Wright (04:15)
do that well.

I'm getting better at it. 117

times we've practiced this, right? So it's all about the at bats.

Blair Armstrong (04:30)
Yeah, just sooner or later, I'll bat 300 and I'll be great. I haven't forgot busted tees for the past three weeks, so that's even better. But anyway, what we really need to know since we're old guys, how is the weather in beautiful Eugene, Oregon?

Brent Wright (04:46)
So it's been super weird this week. We've had two thunderstorms come in and flash flood kind of stuff. Like I shouldn't say flash flood. It's not like an Arizona flash flood or probably Palm desert flash flood, but it for Oregon, it's a little flash flood. I mean, I was driving down I-5 and there was a foot of water in the little side, little side ditches and, and then gone, gone and super, super weird. And 97 degrees yesterday after the

Blair Armstrong (04:56)
Mm-hmm.

Oof.

Just like that.

Brent Wright (05:15)
the thunderstorms and the flash flood stuff went away. So yeah, it's been kind of odd. ⁓ It is starting to feel ⁓ like things are changing. know, the summer nights are going away and it's getting dark by nine, nine fifteen again. So.

Blair Armstrong (05:34)
I

do miss that about the Pacific Northwest. ⁓ We're pretty dark at 730 here, but you know, yeah, it's just the way it is. mean, being in the southern hemisphere ⁓ portion of the United States, it's southern and southeast basically, so yeah, we get a lot darker faster. ⁓ But yeah, man, we could.

Brent Wright (05:41)
wow.

Blair Armstrong (05:59)
It's been weird for us. ⁓ Probably out of the last six days, we've had days of rain, but. I don't know, maybe it's those crazy lines in the sky that I can never figure out. I just I love how they make like cool designs and. It's just it's just kind of just appear out of nowhere.

Brent Wright (06:10)
Yeah, yeah, we could probably have a whole episode about that.

Yeah.

I saw this reel the other day that it was doing that. They were at the planes. It was making fun of the contrails and it was like, and it made a middle finger in the sky, which is fitting, which is fitting. Yeah.

Blair Armstrong (06:27)
Yeah.

Yeah, oh, that's fine, you know

Yeah, it's been quite weird man. It's just I love it. I mean listen, we've had a great summer here It's been for the most part pretty mild we can get through July which we did kind of staying under we had it had the teens we had the 102 is one six is 108 but when you start getting the 115 and above that's when it sucks and we just really didn't have that at all that I mean

for just long periods of time and gosh darn, we're only gonna be 98 today, which is people are like, oh my gosh, that's really good for us right now. So I'm grateful for that. And this is the last podcast in two weeks that I'll be doing from this studio. The next two weeks, we will be doing it from a nice little place that has ocean and beaches and Mai Tais and lava flows.

Brent Wright (07:13)
Yeah.

wow.

Blair Armstrong (07:31)
So anything, what else is going on? How's Bust a Tease fill us in? What's going, do you guys have any promotions going on? ⁓

Brent Wright (07:37)
Yeah, so

this is ⁓ what we call the Ecom Winter. ⁓ So meaning that things get a little bit slower during this time of the year. Everybody's out and about and they've already bought all of their tank tops and all those things. ⁓ And so we're going into our fall promotions. We have a BOGO hoodie sale. ⁓

Blair Armstrong (07:43)
Okay.

Hmm?

Brent Wright (08:07)
to get one free by three get two free. So pretty cool. We just came off of the King of the Hill promotion, which we have a ton of the King of the Hill stuff and going into adding, I believe we added, we've added a number of designs. I can't remember how many designs we added, but we have 498 different designs on the website currently.

Blair Armstrong (08:12)
Mm-hmm.

Wow.

Brent Wright (08:36)
and we're getting ready to hopefully prep for the new Beavis and Butthead stuff that's coming out next month. And so again, all of our stuff are niche marketed. ⁓ If you follow our Instagram page, we have about three niche pages that we're killing ⁓ or that we're continuing to use. Let me go in and tell you on

Blair Armstrong (08:42)
Mm-hmm.

Brent Wright (09:05)
One of our, in the last 30 days on one of our niche pages, we've had 518,661 views.

Blair Armstrong (09:13)
Wow, how great is that, right?

Brent Wright (09:15)
So, and 79.5 % from non-followers. So Alex Perez, or sorry, Alex Velez, not Perez, Alex Velez over at our marketing, social marketing company that we use has been doing an amazing job for us. Doing just tremendous. I mean, to take us from zero to a half million views on one of our pages, I just couldn't be happier.

Blair Armstrong (09:45)
Yeah, that's great. Great exposure. So for those of you who don't understand what, uh, what Bustatis is kind of a novelty t-shirt company, uh, correct. I mean, that's really what your niche is, is, as you said, the Beavis and Butt-Head, King of the Hill. Uh, there's some other great stuff that you just, you know, things that are.

Brent Wright (09:53)
Yep.

Yeah. Can I share on this? Will it show on the screen when I share?

Blair Armstrong (10:06)
Absolutely,

If you find the share button in there, should be on the bottom of your screen. ⁓ Absolutely. There you go. That's it. So there you guys go for the guys who are not watching on YouTube or Spotify. You're missing out. So you're going to have to go to YouTube and find out and see what he's got on there. But yeah, right there, right in front of you is a ⁓ bussetties.com.

Brent Wright (10:10)
Yeah, got it.

There you go, buddy.

Blair Armstrong (10:32)
buy one, get one free, kind of their promotion right now. What does this go to?

Brent Wright (10:37)
I believe this stops at the end of September. Don't quote me on that. ⁓ We have our meeting today, so I'll find out more information about that.

Blair Armstrong (10:41)
Okay.

Okay.

So guys, know, first of all, that's it. We always say, hey, we don't have sponsors and we don't have, ⁓ we don't do any advertising. It's us, right? So that's not really an advertisement. But if you're really going to look for a novelty t-shirt and you're looking for a place to go shop, ⁓ maybe if you find this place called bustedtees.com, might be a good spot for you, but that's not an ad, strictly not an ad.

Brent Wright (10:56)
It's us. It's us.

⁓ and

if you want an OGSR t-shirt or hat, come on the podcast and we got some of those left, right? So, not an ad. Just an offer.

Blair Armstrong (11:19)
Yeah. Come on the podcast. But, that's not an ad. It's just, it's just out there, but you know, we don't, we,

we pay for this out of pocket. So if we, if we're not doing an ad, which we're not doing an ad and you're looking to buy real estate in the Coachella Valley or multiple other things that we just mentioned at the beginning of the podcast, give us a call. But you know, it's not an ad, but you go ahead and do what you want to do. So.

Brent Wright (11:34)
for me.

Yeah. Exactly.

Blair Armstrong (11:48)
Anyway, brother, ⁓ great episode last week. ⁓ We had a couple comments from a long time listener, not first time caller. I gotta put my old guy glasses on through this stuff here. But our good friend Andy, who actually is a good friend of yours, ⁓ reached out to us last week, left a couple comments. She must have been having a good time at work. I can always tell when Andy's got some free time in her hands.

Brent Wright (11:59)
Hehehe.

Blair Armstrong (12:19)
One of the comments we talked about last week, again, the episode, I'm gonna get back to this episode here real quick and then we'll go back to the comments. So last week was, an example or executioner. We just talked about, are you making fun of people when you have cracks in your foundation? Or are you being the example like, listen, I understand there's cracks in my foundation. I've got to fill those, but.

why I those, I want to be an example for others instead of just making fun of people or telling people if they're wrong, da da da da, when I can't look at myself in the mirror. So really good episode. We actually had a couple things even outside of the YouTube comments, but anyway.

And he started off with political discussions. Listening is key. Even if I know I don't agree with a person's opinion, I can pull the courtesy card of, OK, I listened to your view. Now I like the adult courtesy of being able to express my view as well. Most people won't say no because they don't want to be a non-adult. And that's that part. says, courtesy one. So there is that one.

And yes, is it really your fight? People are so damn argumentative these days. No ability to just have a regular conversation without arguing. Peace, peace above all things. The art and attitude of peacemaking needs to replace all arguers. I know that you and I discussed that a lot last week. ⁓

where there's a lot of us that are being really.

quick to be the executioner and not listening to the other side, which we're actually going to go into what this spills into this week's episode. But ⁓ have you received any comments outside of Andy for people that watched last week that that kind of hit home with? OK. OK.

Brent Wright (14:10)
Mm-hmm.

No, no, I haven't. I

have not gotten any feedback. Most of the people that I interact with are all.

they've been slammed, quite frankly. It's just been that time of the year. And so I suspect I'll get feedback over the next couple, two or three weeks and be able to share that.

Blair Armstrong (14:32)
Yeah, it's crazy, right?

Yeah, yeah.

Okay, so let's get into this week about paying attention. So again, ⁓ one of our long time followers, multiple appearance, ⁓ Pearson Ken McCumber sent this to us last week. It was just a little bit after we recorded, but it really hit home. So he sent us out attention.

Attention is the most scarce resource you have. More than time, more than money. Easiest way to change your life, change what you pay attention to. Attention is like a magnifying glass. Whatever you pay attention to gets amplified. Spend it on noise and noise will multiply. Spend it on noticing beauty and beauty will be all you can see. Most people treat their attention like loose change.

Imagine walking into a news outlet or scrolling onto social media and saying, here, take my attention, do whatever you want with it, spin me up, stress me out, make me argue with strangers on the internet, it's all yours. We never hand over our wallets that way, but attention. People give it away daily. And when you wonder why their lives feel like noise, when I share this, people usually push back and say,

But I'll fall behind or they'll ask, if you're not reading the news, how do you keep up? And I always wonder, keep up with what exactly?

Brent Wright (16:16)
or keep up with who? You know, we always talk about keeping up with the Joneses. You you've heard that saying probably all your life. It's a fool's errand.

Brent Wright (16:25)
from the beginning of time. I could just imagine or envision back in the caveman days, sitting there feeling like you don't have any food and...

Bobby over there's got food and you know, wanna have his food. It goes back to simple, simple things, all the way up to lavish things. Like, well, they've got a jet, so I want a bigger jet. They've got a cool car, so I want a cooler car. You know, all those things. But I wrote down the attention is a magnifying glass that really resonated with me.

Blair Armstrong (16:45)
Right.

Brent Wright (17:09)
And here's why we've talked and done talks in several past episodes about manifestation, about prayers and about goals. All of those things.

can be magnified by your attention, what you pay attention to. So we talk about, we did a three-part series about manifestation and about goals and about preparation for the upcoming year when we did that in December and January, right? And so, if you're manifesting things that you're in essence paying attention to them and it is truly magnifying them, same thing with prayer.

I can't even imagine not tying that in to prayer. And then obviously goals, that's part of the manifestation part. But yeah, that really hit home for me. I'm very grateful for ⁓ the reply or the feedback in for sure.

Blair Armstrong (18:10)
Yeah.

You know, I think it ties in a lot too, a lot of what we talked about last week. Are you being the example or are they being the executioner? What are you spending your attention to? And there's a common thread between there. What we asked is, are you spending all this time on social media being the keyboard warrior, which we talked about in the past? And some of us have done it. Some of us would have a better leash on ourselves to not dwell into that stuff.

What are you, is that, is the social media, is the news, is the little memes that come up or the headlines on a newspaper, are those pulling your attention away from your family? Pulling away from the attention that needs to your business? Even if you're in business, is your attention being pulled to that one tough customer and then you're neglecting the rest of your good customers?

Brent Wright (18:54)
you

Blair Armstrong (19:10)
and you're spending all this energy getting mad and concentrated like, ⁓ &F and whatever, whatever you, you know, we all have them in our lives, especially if you're in sales, you have that one tough customer or tough client and it absorbs all of your energy. And then you're forgetting about all the gifts of clients that you have ⁓ or your bandwidth is just completely.

depleted because you spent all this energy on this one abscess or the the thorn in your paw, right? And that could spill into your relationships with your wife with your kids and all those different things. I. Right. Yeah, so it just, you know, I love that comment or that the little reading that McCumber just sent to us. So, yeah, it's great. What are we?

Brent Wright (19:45)
Yeah.

He just took the words out of my mouth.

Blair Armstrong (20:05)
Now we talked about this too, it brings up the episode where you tell what do we get to do, right? I get to come to work every day, that's a gift. I get to talk to Brent at least once a week, if not more. ⁓ I get to go have a listing appointment today with someone who referred to me, those are gifts. So are we spending our attention on that or are we spending your attention on

we didn't get picked ⁓ for this one listing. And it's one of our guys that we compete against. And now I'm just going to be really mad that they didn't take us over somebody else and spend all my attention on that.

Brent Wright (20:50)
So you and I have a mutual friend, which we can talk about offline, but they, we'll call them a they, so that way, and I'm not going down that road, I'm just saying I don't wanna call out somebody without calling them out. I am gonna have a chat with this person offline as well about this, because I think it's important since we're talking about it. But they ⁓ send me probably 10 or 15,

Blair Armstrong (21:00)
hahahahah

Brent Wright (21:20)
TikTok reels a week during the middle of the day. Now this is a highly skilled, highly qualified salesperson who in the middle of the day, not at lunch, mind you, middle of the sales day, if you will, is scrolling TikTok and then complaining often whenever I see this person that they're not closing deals. They're not... ⁓

They're not getting a lot of at bats. not making the money that they want to make. The industry is slow. The business is slow. The world is, the sky's falling. The world's coming to an end, Kind of a person.

Blair Armstrong (22:06)
Mm-hmm.

Brent Wright (22:11)
And I just wonder, in light of what you just read from Ken.

if this would even hit home with that person, if they would even put themselves, plug themselves into that equation and say, wow, I scroll for an hour or two a day and send people random TikTok stuff. By the way, I'm not on TikTok, so thank you for sending me those. Haven't seen them, don't know what it is, not clicking on the link, okay? ⁓ That's just a personal thing for me. ⁓

Blair Armstrong (22:36)
Right, right, right. ⁓

Brent Wright (22:45)
I see TikTok as a rabbit hole that I just don't need distractions to go down. You know, it's an addiction I don't need to try to break. And so for me, I don't even download it and do it. But this person clearly has an issue. ⁓ Their issue isn't TikTok. Their issue is their distraction, their attention, what they're serving.

You know, it says in the Bible, man cannot serve two masters at once. And ⁓ so is this person serving their true master in their job because they're clocked in while they're doing this, right? So or are they serving the tick tock scroll monster?

Blair Armstrong (23:38)
It's, and I, I, I catch myself doing this. So I'm not throwing rocks at glass houses. There's times that I get diverted, ⁓ not, with Tik TOK, but with, with Instagram or finally and stuff like this. And, know, you go down that path. Now, typically the stuff that I send you is it's 8,000 stuff. ⁓ but that doesn't matter. The point of the point I'm trying to make is it goes back to that same that we just talked about.

If you keep chasing the negativity part of Instagram, Facebook, TikTok, whatever your platform is, your algorithm will keep sending you to that stuff and it will magnify just as Brent says. You put that underneath the magnifying glass, you're going to see more more more more more and more of it. And what happens, which I don't think, I mean, it's...

It's becoming a problem. It's one problem that people don't really talk about it because the powers to be don't want that type of social media to go away. ⁓ But if you don't catch yourself or someone doesn't bring it to your attention, like, man, you're not solving anything by continuing to sell this. But actually, it's becoming more of a detriment to not only you, but the people that surround you.

Brent Wright (24:59)
Mm-hmm.

Blair Armstrong (24:59)
Because

if you keep sending negative messages with really no common, I think we kind of talked about this last week too, is if you want to send stuff, that's awesome. But what are you going to do about it? Okay, so that really goes to last week. But really what we want to talk about this is what are you paying attention to? And if this is your whole focus of your life, if that encompasses what Brent has said, my sales are down, my relationships suck.

Brent Wright (25:21)
Mm-hmm.

Blair Armstrong (25:29)
⁓ I'm batting 100 instead of 500, ⁓ whatever it may be. The list goes on of these little things that we can look at and make changes to. I find that more and more, there are certain people that have gone so far down that negativity rabbit hole on both sides, right or left. And it's mostly political right now and I get it and just whatever you want to make it.

But you're going to get to a point that you're going to find yourself on an island. And that's the last thing that Brent and I want you to be at. So hopefully that this episode says is like, find something else to pay attention to. One of the great things that gets me right off ⁓ focused in the morning is the first thing we get up, I get up in the morning and I go straight downstairs. ⁓

Brent Wright (26:14)
Mm-hmm.

Blair Armstrong (26:26)
I open up a devotional on the Bible app and I get focused on that. That keeps me sane enough and focused enough to get through the day knowing that I can combat a lot of things because I can go back to those readings or those Bible verses or whatever. That's who I am. Some people may want to get up in the morning and read a motivational book or a business book to get them focused on there. But having something to start of your day that's positive and focusing that's going to enhance your life.

having a conversation with your wife, having a conversation with your kids, whatever that may be. That's basically what I've taken out of what Ken McCumber said is, what are we focusing our attention to?

Brent Wright (27:10)
Well, are you actively evaluating your focus and attention, I think is really the question.

Blair Armstrong (27:12)
Yeah.

Brent Wright (27:18)
That's more importantly, like, you constantly looking at improvement for yourself? Are you evaluating the improvement? Are you strategizing and measuring it? Or is it something you even think about? I mean, I'd love to hear from most of our listeners, you know, what their thoughts are, you know.

Blair Armstrong (27:35)
So what?

Yeah, I think that's a great question.

What are you, for our listeners, what are you paying attention to? Let us know in comments. What are you paying attention to? But what, here, and this is what I think a lot too is, ⁓

What?

How do I put this out there?

Do you think the people that keep going down that rabbit hole think that they're doing something, that they're paying attention to the right thing and they were gonna make a change just by posting that stuff or sending other people stuff that that's their way of making a change?

Brent Wright (28:20)
I struggle to relate, quite frankly. I don't know. I don't know the answer. I would love to ask somebody. ⁓

Blair Armstrong (28:23)
Mm-hmm.

Brent Wright (28:30)
I, that's a tough one because it's hard for me because I don't want to judge. But if I was, if I was to judge, I would tell you that they don't even get it. They're probably not paying attention to their health. They're probably not paying attention to their wife or their husband. They're probably missing out on a lot of other areas in their life. If I had to guess.

Blair Armstrong (28:36)
Mm-hmm.

Brent Wright (28:56)
⁓ I would tell you that if they are listening to this, they're probably not happy with what we're saying and they probably feel convicted and, and it's a mirror and, then they'll probably stop listening to us because it becomes a mirror that they don't want to look at. It's the mirror exercise superimposed over your life. And people don't like to look in the mirror. I don't know.

Blair Armstrong (29:16)
Mm-hmm.

Brent Wright (29:23)
You said it, like how, the first time, how long were you able to look at yourself in the mirror without just breaking down?

Blair Armstrong (29:28)

yeah, I think it was less than a minute because you just I mean, at that time that we were going through all that, too, there's just so much commotion in my life and and all this is not commotion, good and bad. It was just a lot going on. wasn't like all negative stuff. you like.

you lose control and you have to go back and focus like, okay, what are you on this earth for? And so it's very hard to look at yourself. you trying to take, are you cutting corners? Are you doing this? Are you doing the right thing? Are you being integrity and just looking at it? And I always go back and we've had this conversation so much and you're paying attention to while you're looking yourself in the mirror. It's a question that when things start going sideways for me, I'll do it. I'm getting better to just stare there longer, but

It's just constantly looking like, am I seeing God's image come through my face? Because he, I, in my belief, God made me, God made me to be great.

And if he's looking, if I'm looking at my face, does God see me? How does God see my face through my eyes? And your brain knows if you're doing the right thing or the wrong thing, right? if your relationships are struggling, you know in your brain. it's kind of a look in the mirror and like,

Brent Wright (30:52)
Mm-hmm.

Blair Armstrong (30:57)
Get your

Brent Wright (31:01)
Yeah,

I'm guessing that ⁓ the other part of this too is likely they're dulling or numbing their senses ⁓ with some other tool, alcohol, weed, pick something, right? ⁓ And so I just had this kind of an epiphany. I am gonna cut you off here, because I think this is really important. I think that-

Blair Armstrong (31:14)
Mm-hmm.

Brent Wright (31:27)
The reason why our podcast hasn't just reached exponential heights is one that we've not done a really good job of promoting it, right? That's on us. But the other one is, that there, I would say that if somebody's listened to us once and we provided that mirror that they didn't want to look back into, they probably won't watch us or listen to us again.

or if it triggered them 15 minutes in, they probably didn't even finish the one episode that they were sent to look at us. We bring up a lot of things here that are not easy for people to reflect on. It's not easy to call people out and say, look, you're not paying attention to these areas in your life. Now, we've said this a million times, we'll say it a million more. We are only reflecting on the things that we are struggling with.

or that have been brought up to us that we need to modify our behavior or change in ourselves. This is not just a call out for you, but it could be. And if it feels that way, then good. You're on the right track. If you choose to piece out because of that feeling, then you're on the wrong track, in my opinion.

Blair Armstrong (32:52)
So two things with that, and I want you to stay on that because I hear you. We have people that watch all of our episodes. We typically do that. But we've been creating shorts lately. And those are getting 500, a lot of traction. So people's attention span. This is what I'm saying is, I understand that your life is very busy. Brent's life is very busy.

Brent Wright (32:59)
Okay.

Mm-hmm.

A lot of traction, yeah.

Blair Armstrong (33:17)
My life's very busy, everyone's life is very busy. We're all on work speed. mean, my God, summer's over with already. I have no idea what happened with it. Sorry, April, I know you don't like to hear that, but it's happening. Football starts this weekend, that means it's fall. Anyway, but the point of it is is our attention span, our attention span has a 30 second to a minute window. God forbid to sit there

Brent Wright (33:28)
hehe

Blair Armstrong (33:45)
and pay attention to my life. And again, this is to guys do whatever you want to do. That's fine. And I get it. But I challenge you to take 40 to 45 minutes of your life, sit down, really listen to what we're saying because we're sharing our wins, our losses, other people's wins, other people's losses when we have guests on here to enhance your life, to take out the roadblocks which you have or don't have, right?

Brent Wright (34:14)
Mm-hmm.

Blair Armstrong (34:15)
So

we're not this Tony Robbins, we're not an Andy Farcella type of things. We do have a lot of wisdom that these guys have. They're on paper, probably much farther along we are, and that's OK. But we're taking the wisdom that they have taught us, the Ed Milets, the Greg Rochelle's. I the list goes on and on. We have a lot of outside mentors. And we're all sharing wisdom to help you guys that are stuck, us as well, to

go ahead and have better relationships with your wife, to have better relationships with your kids, to have better relationships with your clients. What are you paying attention to? Are we going to continue to follow the Trojan horse with all the negativity? Are we going to pay attention to that? Are we going to go, enough's enough. We have to take care of not only our communities, but our cities, our states, and then worry about the rest of world. If we're not taking care of what's literally

as Brent said, what's in front of the mirror with us? How are you going to make the changes that you seek?

Especially like what Brent said is, you know, our friend that's going ahead and sharing memes 15 times a day. I'm sorry if this hits home to you. But.

Are you going back to are you building a legacy is your kingdom being built? Not my kingdom not brent's kingdom, but is your kingdom being built? Because a great little saying that that ken mccomber found to say well Stop, we all have to evaluate ourselves. What are we really focusing on? What are we what are we paying attention to? You know a golf analogy is I could go ahead and hit one bad shot and focus on that bad shot for the rest of my 18 holes or

five holes or whatever is left over and it could ruin my day. Like, hey, it's one shot, man. I got one more shot and then that could be the next one. How quickly are you flushing your negativity and paying attention to the moment? So I just, I love what you say, but that hit home with me when you brought up the point of, you know, that you probably watched some people.

I just think people don't take enough time for themselves to pay attention to them, but are really busy trying to pay attention to everybody else and all the process that it is to fix them instead of fixing themselves now. Cause it's very hard to, to, to let yourself know it's not, it's not so much other people know it's really do evaluate yourself and pay attention to yourself to let, Hey, there are some chinks in my armor that I have to fix. Just like the cracks in the foundation last week.

Brent Wright (37:00)
Well,

yeah, and that goes back to.

the keyboard warrior scenario. if you find yourself in that keyboard warrior scenario where your situation where.

triggered and you start typing on social media and get frustrated and angry and it kind of overcomes you and overtakes you.

Are you really looking in the mirror? Because I find myself when I get triggered by somebody's actions, it's usually because their action is triggering something in me that I don't like about me.

Blair Armstrong (37:44)
That's a great comment.

100%.

Brent Wright (37:52)
But usually, I say usually, probably 80 % of the time, I'm guessing, don't have factual information that those folks that are being keyboard warriors don't think about the things that we bring up here in these conversations. And if they do, they probably choose to ignore them, parse them off, or just push them out of their head because it's too...

Again, back to that mirror scenario, it's too triggering for them to look at themselves in the mirror.

Blair Armstrong (38:28)

want to say this, those people that are struggling or maybe not feeling worthy enough and they're diverting their attention to other things to make themselves feel better, reality TV, social media, the news, their neighbor.

I hope this is what I think I I know this can happen Stop today and just give yourselves three minutes Give yourself a minute three minutes is a long time Just start with 30 seconds to a minute and go up find a mirror if it's in your bathroom or if you're listening to this on the treadmill get off the treadmill and Go into the bathroom and look at yourself in the mirror for 30 seconds and then make it 45 seconds and then make it a minute

If you're struggling or people are triggering you realistically, think Brett said that spot on. It's something that is, that is you feel like there's a shortcoming in your life. I go through it a lot. I'm super competitive and we don't win. It hurts. What did I do wrong? Da da da da. And it sends me down the spiral and like, wait a minute. It's just one. It'll be another opportunity. I'm good at what I do. And it's not.

I'm not better than anybody else. I just know that I'm good at what I do and you have to refocus on like focus on you for a second. And go back to listening to last week's episode too. mean, this just really spills in from last week. Are there cracks in your foundation that have to fill? Are you not knowing how to fill them? Are you not knowing how to pay attention to yourself? Then give Brent a call, give me a call, give us a text, put your comments in there. Go get somebody that you...

that you deem as professional and start talking it out.

We have this.

Lot of us have this, you know, I'm going to yell and scream and make a bunch of noise and da da da da da But it's not but I haven't fixed myself yet So that it out and and I'm gonna keep paying attention to all this stuff that's fed to me to make me angry and And I'm gonna tell those people that don't agree with me that they're wrong, but it's not really my sayings. It's somebody else's sayings Just take 30 seconds

Brent Wright (40:56)
Mm-hmm.

Blair Armstrong (40:58)
I'll Brent, yell at him for a minute.

Brent Wright (40:59)
or better yet

create action in some way that moves the needle in a positive direction for you, for your family, and for your community. How many times have I said that? How many times have I said that to myself? How many times have I said that to you?

Blair Armstrong (41:04)
Create action. Yeah.

Yeah.

You know, what's really helped me out this year is dude is journaling every morning right after we're done with overt shown. I usually get a page, maybe two pages depend on them. And it's just to get my thoughts out. And when I'm struggling or I'm frustrated, I put them out there like, ⁓ I really had a real hard time with this person. It's just driving me crazy. But I know this is not where I'm supposed to be, but it's just driving me crazy. And it's just getting these thoughts out. Right. And I'm not saying it's making it better, but it gets them.

out to a piece of paper and it makes

Brent Wright (41:48)
So you can process them. Because once you start processing, it's hard to be angry. It's no different than the sales training technique of smile when you're on the phone and you'll never be on how, like people sense happiness from you if you're smiling while you're on the phone.

Blair Armstrong (42:00)
Right. Yeah.

Yeah. And when someone calls you, you're being a little spicy today, I say that because that's why I'm reminded I get a little spicy. ⁓ Let that be a trigger. Like, you know what? OK, I got to reel it in for a little bit. I'm going down this path. just getting fired up for it. Pay it.

Brent Wright (42:15)
Mm-hmm.

Here's

a tool that I use in coaching ⁓ for people. I've exemplified it this week in a couple of coaching sessions. If somebody says, hey, you're getting a little spicy, tell me more.

You open up the lines of communication with tell me more. And if you do it in a physical way, like I just did, tell me more. You can't be closed off if you're doing, or you can't even be open to the conversation if you're, tell me more. If I told you that with my arms closed like this, do you wanna tell me anything? Right, so you tell me more and you use the action along with, even if you're just on the phone.

Blair Armstrong (43:01)
Yeah. No. No. All right.

Brent Wright (43:11)
Do the action, tell me more. They can't see you, but it changes your tonality and it changes the way that you deliver a message in such a way that is opening and inviting and makes somebody want to tell you what's going on.

If they didn't care about you, they wouldn't have brought it up.

Blair Armstrong (43:32)
Yeah, there's a lot, know, and attention just comes to so many of the forms. Another thing, obviously, we did the crossing the arms for those people that are not watching and just listening to Brett was just crossing his arms. And it just makes you this thing like basically not approachable or, yeah, go ahead, tell me more, but I'm not going to listen to you. It's a shut off thing. And a lot of those a lot of us who've taken those classes of mannerisms and body language and

Brent Wright (43:47)
Mm-hmm.

Mm-hmm.

Blair Armstrong (43:58)
and contact

stuff like that. Like right now what I'm doing is I'm all over the place. I'm not looking at you in the eye. I've got to be paying attention to you. And I know that's a thing for Brent.

Brent Wright (44:07)
Mm-hmm.

my ADD kicks in. My wife is badgering me all the time. When you're on your podcast, you seem so distracted and you're checking this out and you're stuff down. you know, like if you, if you want more people to like, you know, listen and watch, you know, she'd probably pay attention when you're doing this, right? She like, and I just, I just, yeah.

Blair Armstrong (44:23)
Attention,

Hahaha

It's a lot.

Brent Wright (44:34)
And

I am better at my ADD at controlling it today than I was five years ago, when I was 10 years ago, 20 years ago. I struggle with immense amount of focus for long periods, longer than about 18 minutes. 18 minutes is kind of like my max. And I got a fidget in my chair. I got a boob. got to, you know, all the things. But one of the things that I want to give you as a tool, and you said part of it, so.

Blair Armstrong (44:39)
Yeah.

Yeah.

huh.

Brent Wright (45:04)
I would call it breathing exercise. You call it meditation in the morning or your devotional. ⁓ You could do the writing technique, like you said, journaling, ⁓ but regular exercise and paying attention to your sleep cycle is huge. One of my people that I coached ⁓ a while back, a couple of years ago, ⁓

Blair Armstrong (45:08)
huh, huh, ⁓ huh.

Brent Wright (45:31)
their biggest success from the last two years is the fact that they just...

adjusted and paid attention to their circadian rhythm. They were sleeping in until seven o'clock in the morning and waking up and feeling like they got hit by a bus every single day.

Blair Armstrong (45:50)
Wow.

Wow.

Brent Wright (45:56)
I said, well, okay, wake up at 6.30 tomorrow. So they did that. Ah, still a little bit wetter, but small bus. You know, not quite a freight train. Six, five, four, 3.30. 3.30 was too much. Started feeling like they got hit by a train. Their magic number is 4 a.m.

They are highly successful at 4 a.m. Wake up, take care of themselves, work out, take care of their family, do the things, go to the office, take care of their day, whatever it is that they're doing. 4 a.m. is their magical number. You have to pay attention to your sleep. You have to pay attention to your body and what it needs. You have to get your blood checked all the time. I get mine done every six or eight weeks. Pay attention to the signals that you're getting or the outputs that you're getting.

Are the outputs what you want? If not, adjust the inputs in every area of your life.

Blair Armstrong (47:00)
You said so many great things there, and what I really loved about everything you just said, it's kind of what I said a little bit ago, pay attention to you. Pay attention to you. Everything that Brent just said is what was earlier said is pay attention to you. And there's a lot of 100%.

Brent Wright (47:17)
And each person's different. Each person's different.

4 a.m. might not work for you, might not work for me. It's, yeah.

Blair Armstrong (47:25)
Yeah, it does. I'm a 4 a.m. guy, 430 guy. It is what it is. And there's times, you know, that it doesn't matter. Whatever is going to work. Figure it out. Pay attention to you. What's what's your wheelhouse? What's your sweet spot? Whatever that is, is it 4 a.m.? Is it 6 a.m.? Do you stay up till 11 o'clock at night and da da da da? And you had to sleep to 7 a.m. and then and then struggling. Figure it out. mean, you know, great thing is Mark Wahlberg.

That guy's a machine, man. He goes to bed at 7. Yeah. Maybe 8 or 9 or 9. He only sleeps like four or five hours. But the guy's up at 2, 33 o'clock in the morning. He's getting stuff done. that's what works for him. That's not going to work for everybody else. But if you're struggling to find that is, figure it out. Take a journal. This is what worked for me. I didn't like this. I stayed up too late.

Brent Wright (47:58)
Nine o'clock every night. So it's seven. I thought it was like eight. I thought it was like nine, yeah.

Blair Armstrong (48:24)
⁓ Ed Mylett said this today and I can attest to it's true. If you're scrolling like social media before you go to sleep You're gonna sleep like shit. I promise you because it just it

Brent Wright (48:34)
So

I did this tactic about three weeks ago, a month ago. I changed my, I put my phone to sleep, if you will, ⁓ on the graphic mode. So it goes to straight up black and white. So the last two hours of the night, if I need to look at my phone, if I need to check my email, if I need to check the cameras at the office or whatever, it's in black and white. You don't get the dopamine hit or the cortisol hit.

with no color, it's a fact. Your brain will not respond in the same way in black and white as it does in color. So I can still get the information I need, but it's in black and white, grayscale, that's what it is, it's called grayscale. So when my phone goes to sleep, it doesn't really go to sleep if you will, it stops vibrating and it stops buzzing and it goes to grayscale.

Blair Armstrong (49:06)
That's crazy, dude. I didn't know that.

Far out. Yeah.

And you can.

All right, so you can YouTube that to figure out what other fun is you have, just figure out what just, you I love that idea. There's this little thing, so again, this is paying attention to you. How do you want yourself to be better? Not how Brett and Blair want you to be better, Brett and Blair do want you to be better, but how do you want yourself to be better? And how do you take the things that we gave you as triggers to become better?

You were put on this earth and we say this all the time and that's why I think that we're different from a lot of podcasts. There's a lot that will sound similar to this. You were put on this earth to be great. You were made in our belief by the greatest creator of all time, God, and he made you without any backup plan. So the greatness that is in you sometimes gets hidden or lost in direction.

But take some time, pay attention to you. Don't worry about as what Ken sent us today. Don't worry what's on social media. Don't worry what's on news. It's not going to change your life today, but you can change your life today. And then tomorrow, change your life again tomorrow. And then the next day and the next day and the next day. It goes back to the power of one more. Just every day is today. Don't worry about.

Anything else put your blinders on pay attention to you for a second. It's going to be okay. It's not selfish But you cannot help anybody get better if you're not being the example you want to be for yourself And that is my wisdom for this 30 seconds I'm ready for your last thing dude. I kind of I wanted to get mine out because yours is always so good

Brent Wright (51:13)
Are you ready for my last thing?

Blair Armstrong (51:21)
⁓ and we'll leave it with that.

Brent Wright (51:25)
So always say go make a damn difference, but today I'm gonna change it up a little bit. Are the things that you are paying attention to making a damn difference in your life, in the lives of those around you, in your community, in your church, with your wife and kids, or anybody that you interact with. If they're not, evaluate, make adjustments, and then go make a damn difference.

I'm out.

Blair Armstrong (51:58)
That's it, baby. Mic drop, mic drop,

one, two, one, two. Guys, there's a lot of good stuff in there. as I said, we wanted to help you get better. We know that you're great. There's a lot of room for greatness at the top. Continue to watch this episode. Just dive in. And we said this earlier in this episode. Take 45 minutes of your time. Watch this episode. And then every once a week, go back and watch a past episode. It's 45 minutes of your life.

but it could change your life forever. maybe it's not even the part of just changing your life. Maybe it gives you enough tools to help someone else change their life for the better. enough said, we've done enough commercials. We've done enough self-promotion. We freaking love you guys so much for not only your support, but your wisdom that you share with us through social media, through our texts, through just our conversations, through the shorts you watch. Continue, continue to share this show.

Leave us comments. Thank you, Andy. Thank you, Ken. Thank you, Betsy Meyer. All of the stuff that the list goes on. I probably missed somebody, but that's okay. Keep doing this. But here's a big thing for her. Share the show. Help somebody out. And it's not only helping you, but it's gonna help somebody else. Share the show. It doesn't cost you anything. And maybe you get to have a conversation with somebody you never have a conversation with before. But that's it. Until next week.

Brent will still be in Eugene. I will be in Maui, but we're still gonna do an episode. It's gonna be freaking awesome. Have a great freaking week. Go make a damn difference as best Brent said and until then stay safe, but most of all, God bless. Love you guys.

OGSR Episode #117 How Much Is Your Attention Worth?
Broadcast by